I developed a display ad workflow in Figma that leveraged components and variables to automatically generate and update multiple ad sizes from a single master layout. This system ensured consistent branding across formats while significantly reducing manual design adjustments.

To bring motion to the ads, I integrated the Bannerify plugin, enabling seamless animation and quick exporting in multiple file formats—including HTML5, GIF, and MP4.

By combining automated design updates with efficient export capabilities, this new workflow reduced campaign creation time by over 5 hours per launch, improving both speed and scalability for future marketing initiatives.